Unexpected Tactics in Crisis Communications
When a crisis strikes, every second matters—and so does every word. Most crisis communication plans rely on well-worn strategies: form a response team, designate a spokesperson, release a statement, monitor the media. But the brands that truly stand out—the ones that come through stronger—often do something unexpected. This guide is about those unconventional moves: the overlooked, underrated, and surprisingly effective tactics that can make or break a response.
Whether you’re a communications professional, a business leader, or simply a planner by nature, this guide offers a fresh perspective on preparing for and responding to the unexpected.
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What’s Inside
Unconventional ways to build trust in the first chaotic hours of a crisis
Messaging techniques that resonate with emotion, not just logic
Why empathy, not polish, makes your response stand out
A smarter way to read the room in real time—and actually adjust
How to speak to different audiences without sounding scripted
What to do when the headlines fade but the damage lingers
“Crisis comms isn’t just damage control—it’s brand control.”