Cas Purdy, Fractional Chief Communications Officer

I’m Cas Purdy

Through PURDYPR, I help businesses communicate with clarity and confidence—without the cost of a full-time executive. As your Fractional Chief Communications Officer, I provide senior-level guidance across messaging, visibility, and high-stakes moments so your communications stay focused and proactive.

MEET ME

  • PURDYPR helps organizations communicate with clarity and discipline — especially during growth, change, or high-stakes moments. I work directly with leadership to tighten the story, strengthen reputation, and ensure communications support the business you’re trying to build.

  • Clear communication is a competitive advantage. It aligns teams, accelerates decision-making, and builds the trust that unlocks sales, hiring, partnerships, and investment. I help translate strategy into messages and actions that move people — inside and outside the company.

  • A Fractional CCO gives you executive-level communications leadership without a full-time hire. I plug in alongside your CEO, CMO, or leadership team to provide judgment, structure, and clarity — ensuring your narrative, messaging, and visibility efforts all point in the same direction.

How I Help

capabilities

Who I Work With

Image of two executives shaking hands

Founders & Senior Leaders

I partner with CEOs, founders, and senior leadership teams who want a steady, strategic voice guiding their communications—especially during growth, transition, or moments of increased visibility.

Image of laptop with a marketing dashboard on screen

Marketing & Comms Executives

For CMOs and communications executives stretched thin, I bring clarity, structure, and senior-level support that keeps the message focused, consistent, and easy for teams to execute.

Image of PR agency tabletop with laptops and devices

PR Teams & Agencies

When deadlines are tight and expectations are high, I provide experienced editorial judgment, strategic backup, and a partner who knows how to navigate complexity under pressure.

Experience Across These Companies

Highwire Public Relations
IBM

Experience At-a-Glance

Media articles influenced

10,000+

“Leader” analyst reports

6

Merger and acquisition projects

10

Marketing budgets managed

$10K-10M

Businesses rebranded

4

Comms and marketing staff managed

50+

Adept in

AI, digital media

Share of voice (SOV) increases

3X

Regional experience

Global

Featured Insights

Insights
Why Leaders Confuse Messaging With Alignment
Why Leaders Confuse Messaging With Alignment

When messaging feels vague or fragile, the problem usually isn’t language. It’s leadership alignment, and the decisions that shape how a company shows up publicly.

Read More →
LinkedIn Is Reputation Infrastructure
LinkedIn Is Reputation Infrastructure

Most conversations about LinkedIn assume the same goal: visibility. More posts, more engagement, more presence. That framing works for marketers and creators trying to build an audience. It breaks down at the executive level, where visibility is rarely the constraint and judgment almost always is.

Read More →
When the Crisis Playbook Stops Working
When the Crisis Playbook Stops Working

Most crisis playbooks are built for order. The crises that test leadership rarely cooperate. When the plan stops working, alignment—not tactics—determines whether a response looks disciplined or chaotic.

Read More →
ALL INSIGHTS

Discuss

Fractional and advisory engagements

For leaders navigating complexity who want to talk through what actually matters — before deciding on next steps.

Discuss

Consult

Structured expert session

A clearly scoped, paid session to pressure-test your situation and determine next steps.

Consult