Leadership

Cas Purdy | Founder & Principal

Image of Fractional Chief Communications Officer Cas Purdy

I’m Cas Purdy, founder of PURDYPR and a fractional Chief Communications Officer. For 20+ years, I’ve led global marketing, communications, and PR efforts that help businesses find their voice and make sure the right people hear it.

My work spans cybersecurity, cloud, software, and renewable energy, with a focus on rebrands, strategic messaging, and high-impact campaigns. I’ve built teams, repositioned companies, and helped drive outcomes that matter—from market visibility to acquisition.

Before launching PURDYPR, I led brand and communications strategy at Amshore Renewable Energy, driving a full transformation that reshaped how the company showed up in the market. Prior to that, I was VP of Marketing & Communications at Trustwave, where I helped establish its leadership in managed security services—culminating in its $850 million acquisition by Singtel.

Earlier roles included senior communications posts at Guidance Software, Websense (now Forcepoint), and IBM.

Based in Chicago. Serving clients everywhere.

Accomplishments

Media articles influenced

10,000+

“Leader” analyst reports

6

Merger and acquisition projects

10

Marketing budgets managed

$10K-10M

Businesses rebranded

4

Comms and marketing staff managed

50+

Early adopter

AI, digital media

Share of voice (SOV) increases

3X

Regional experience

Global

Experience

Amshore Renewable Energy
Trustwave
Highwire Public Relations
Guidance Software
IBM

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