Executive Summary

Amshore US Wind, L.L.C., a respected name in wind energy development for over two decades, needed a brand and communications transformation to fuel its next stage of growth. Through a strategic rebrand, narrative repositioning, vendor management, and the launch of Amshore’s first formal marketing and public relations efforts, the company shifted perceptions, expanded awareness, and opened the door to new markets—resulting in a 3X increase in qualified prospects, 30X growth in LinkedIn followers, and a 4X surge in web traffic.

Background

Amshore Renewable Energy is a family-run business specializing in the development of utility-grade renewable energy projects. With deep roots in wind energy, Amshore set its sights on broader horizons—adding solar, battery storage, and hybrid energy projects to its portfolio while expanding its geographic reach.

The company’s leadership recognized that to compete in a rapidly evolving marketplace, it needed to modernize its brand and build a stronger communications foundation that would signal its future ambitions without losing sight of its trusted legacy.

Challenge

Amshore’s visibility beyond its immediate client base was limited. It was largely known for its wind development expertise but lacked market recognition in solar and battery storage—sectors critical for future growth.

The company’s brand identity and messaging were outdated, and it lacked professional marketing and communications materials to tell a cohesive story. Without intervention, Amshore risked being overlooked in a market increasingly demanding integrated, multi-technology renewable solutions.

Approach

A comprehensive brand and communications strategy was designed to reposition Amshore for the next phase of its journey. Key elements included:

• Rebranding from “Amshore US Wind” to “Amshore Renewable Energy” to reflect broader capabilities.

• Crafting a new strategic narrative highlighting Amshore’s evolution and future focus.

• Developing a full suite of marketing and communications materials to support business development.

• Launching Amshore’s first-ever LinkedIn presence to build brand visibility and thought leadership.

• Introducing media relations efforts and participation in strategic industry events.

• Training internal teams on updated brand messaging and go-to-market communications.

• Selecting and managing external vendors, including graphic designers and web developers to execute key deliverables on time and within budget.

The communications plan emphasized strategic visibility: showing up where prospects and partners were looking, telling a more future-facing story, and reinforcing Amshore’s credibility at every touchpoint.

Execution

Implementation focused on aligning leadership, employees, and clients around the new brand and message through a phased, multi-year rollout:

• Strategic planning and internal alignment.

• Full rebranding and relaunch of visual identity and communications platforms.

• Development of sales enablement materials to support prospecting.

• Ongoing content development and low-cost marketing initiatives.

• Vendor selection and oversight, ensuring brand consistency and quality execution across all marketing and communications channels.

• Adapted responsively to industry shifts, including impacts of the renewable energy provisions of the Inflation Reduction Act and evolving Federal, State, and local energy policies.

Impact

• 3X increase in qualified prospect pipeline.

• 30X growth in LinkedIn followers, building a platform for ongoing visibility and engagement.

• 4X increase in new website users, driving greater inbound interest.

Amshore successfully transitioned from a niche wind developer to a credible, future-ready renewable energy partner, positioned for sustainable growth in a competitive marketplace.

Takeaways

• Strategic communications drive growth. A well-crafted narrative and consistent visibility efforts can significantly accelerate business development.

• Vendor partnerships matter. Careful selection and management of external partners can amplify impact and maintain brand consistency across channels.

• Modern brands must reflect evolving capabilities. Clients want partners who demonstrate innovation and forward-thinking.

• Flexibility is key. Communications strategies must evolve alongside external market and policy shifts to remain effective.

Note: This project reflects work by PURDYPR’s Founder prior to launching the firm.